Asthma Awareness Week is an annual initiative by the Asthma Society of Ireland, dedicated to increasing public awareness about asthma, promoting effective management strategies, and supporting the asthma community across the country. Typically held in early May, this week-long campaign aligns with World Asthma Day, observed on the first Tuesday of May.

Key objectives

  • Education and empowerment: Providing individuals with asthma, their families, and the general public with up-to-date information on asthma management, symptom recognition, and trigger avoidance.
  • Community engagement: Organising events and activities that foster community support and encourage active participation in asthma awareness initiatives.

Asthma Awareness Week 2024

The theme of Asthma Awareness Week 2024 was ‘Uncontrolled Asthma’, and there were a number of key activities:

  • Patient survey: A survey of 1,205 asthma patients (or their parents) in Ireland found that:
    • Over half (51%) of those surveyed said that they or their child had had an asthma attack in the last year, and nearly one quarter (24%) had an attack in the previous month.
    • Almost one-quarter (24%) of adults and children have used their reliever/rescue inhaler at least once daily, which is concerning as it is a sign that untreated/undertreated asthma symptoms are occurring.
    • 43% of people had taken steroid tablets at least twice for asthma in the past year, with one-fifth (20%) having taken them more than three times. This is a more serious sign of uncontrolled asthma (controlled means hardly any symptoms ever).
    • 74% of people said they or their child’s sleep had been disturbed by asthma in the past year, which can be a signifier that their condition is not controlled.
  • Media campaign: This campaign emphasised recognising signs of uncontrolled asthma. A one-minute quiz was introduced to help individuals assess their symptoms and determine if they needed an asthma review. The campaign attracted widespread media coverage, with 81 features and over 13 million opportunities to see, hear, or read about the campaign.
  • Digital campaign: A social media and email campaign reached thousands of people with important messaging regarding recognising the symptoms of uncontrolled asthma.
  • Community outreach: 34 resource packs were sent to Respiratory/Integrated Care Hubs around Ireland and public information stands were set up in Dublin, Kildare, Galway, and Wexford to inform people about Asthma Awareness Week and the Asthma Society’s vital resources and services.

Get involved

Asthma Awareness Week offers various opportunities for individuals, schools, healthcare professionals, and communities to participate:

  • Organise events: Organise local events, workshops, and seminars to share and learn about asthma management.
  • Educational sessions: Schools and organisations can request educational resources to better understand asthma and how to support those affected.
  • Fundraising: Organise or participate in fundraising activities to support the Asthma Society’s ongoing initiatives and services.
  • Spread the word: Use social media platforms and community networks to share information and personal stories, amplifying the reach of asthma awareness messages.

By coming together during Asthma Awareness Week, we can make a significant impact in improving the lives of those living with asthma in Ireland.

If you would like to get involved in Asthma Awareness Week, contact us.